Creating Effective Marketing Messages Through Moderately Surprising Syntax

Selin Atalay, Siham El Kihal, Florian Elsaesser

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

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@article{f702b76da71245da8ee44eaf854b371f,

title = "Creating Effective Marketing Messages Through Moderately Surprising Syntax",

author = "Selin Atalay and {El Kihal}, Siham and Florian Elsaesser",

year = "2023",

doi = "10.1177/0022242923115358",

language = "Englisch (Amerika)",

volume = "87",

pages = "755--777",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "American Marketing Association",

number = "5",

}