Creating Effective Marketing Messages Through Moderately Surprising Syntax

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

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@article{f702b76da71245da8ee44eaf854b371f,

title = "Creating Effective Marketing Messages Through Moderately Surprising Syntax",

author = "Selin Atalay and \{El Kihal\}, Siham and Florian Elsaesser",

year = "2023",

doi = "10.1177/00222429231153582",

language = "Englisch (Amerika)",

volume = "87",

pages = "755--777",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "American Marketing Association",

number = "5",

}

TY - JOUR

T1 - Creating Effective Marketing Messages Through Moderately Surprising Syntax

AU - Atalay, Selin

AU - El Kihal, Siham

AU - Elsaesser, Florian

PY - 2023

Y1 - 2023

U2 - 10.1177/00222429231153582

DO - 10.1177/00222429231153582

M3 - Originalbeitrag in Fachzeitschrift

SN - 0022-2429

VL - 87

SP - 755

EP - 777

JO - Journal of Marketing

JF - Journal of Marketing

IS - 5

ER -