Creation of Need Knowledge in Organizations: An Abductive Framework

A focus on needs and the ability to generate knowledge about needs is highly valuable for organizations because it extends the range of possible solutions and therefore enables them to create more innovative and sustainable products and services. Our paper will explore how a framework based on an abductive reasoning process for the creation and discovery of knowledge about needs in organizations can look like and what the main steps of such a framework are, in order to integrate this approach into the model of the knowledge-based firm. Moreover we will present empirical findings from a project with Austrian companies where this framework has been used.