Cross-Channel Real-Time Response Analysis. In: Programmatic Advertising: The Successful Transformation to Automated Data-Driven Marketing in Real-Time

Burkhardt Funk; Nadia Abou Nabout

doi:10.1007/978-3-319-25023-6_12

Cross-Channel Real-Time Response Analysis. In: Programmatic Advertising: The Successful Transformation to Automated Data-Driven Marketing in Real-Time

Burkhardt Funk
, Nadia Abou Nabout

WU Wirtschaftsuniversität Wien

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

Originalsprache	Englisch
Titel des Sammelwerks	Management for Professionals
Herausgeber*innen	O. Busch
Erscheinungsort	Schweiz
Verlag	Springer International Publishing Switzerland
Seiten	141 - 151
DOIs	https://doi.org/10.1007/978-3-319-25023-6_12
Publikationsstatus	Veröffentlicht - 2016

Zugriff auf Dokument

10.1007/978-3-319-25023-6_12Lizenz: Nicht angegeben

Zitat

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Cross-Channel Real-Time Response Analysis. In: Programmatic Advertising: The Successful Transformation to Automated Data-Driven Marketing in Real-Time. / Funk, Burkhardt; Abou Nabout, Nadia.
Management for Professionals. Hrsg. / O. Busch. Schweiz: Springer International Publishing Switzerland, 2016. S. 141 - 151.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

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