Cross-Cultural Consumer Perceptions of Advertising via Mobile Devices – Some Evidence from Europe and Japan

Parissa Haghirian, Maria Madlberger

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

Originalsprache	Englisch
Titel des Sammelwerks	Global Mobile Commerce: Strategies, Implementation and Case Studies
Herausgeber*innen	Huang, Huang; Wang, Y.L.; Day, John
Publikationsstatus	Veröffentlicht - 1 Nov. 2006

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title = "Cross-Cultural Consumer Perceptions of Advertising via Mobile Devices – Some Evidence from Europe and Japan",

author = "Parissa Haghirian and Maria Madlberger",

year = "2006",

month = nov,

day = "1",

language = "English",

editor = "{Huang, Huang; Wang, Y.L.; Day, John}",

booktitle = "Global Mobile Commerce: Strategies, Implementation and Case Studies",

}