Cross-Cultural Consumer Perceptions of Advertising via Mobile Devices – Some Evidence from Europe and Japan

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

Originalsprache	Englisch
Titel des Sammelwerks	Global Mobile Commerce: Strategies, Implementation and Case Studies
Herausgeber*innen	Huang, Huang; Wang, Y.L.; Day, John
Publikationsstatus	Veröffentlicht - 1 Nov. 2006

Zitat

@inbook{4e5de35bd8a74a918f61e85c4d436ea5,

title = "Cross-Cultural Consumer Perceptions of Advertising via Mobile Devices {\textendash} Some Evidence from Europe and Japan",

author = "Parissa Haghirian and Maria Madlberger",

year = "2006",

month = nov,

day = "1",

language = "English",

editor = "\{Huang, Huang; Wang, Y.L.; Day, John\}",

booktitle = "Global Mobile Commerce: Strategies, Implementation and Case Studies",

}