Cross-Cultural Perceptions of Advertising via Mobile Devices - Some Evidence from Austrian and Japanese Students

Parissa Haghirian, Maria Madlberger

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the 14th European Conference on Information Systems
Erscheinungsort	Göteborg, Schweden
Publikationsstatus	Veröffentlicht - 1 Nov. 2006

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@inproceedings{9a579c6664fb471588e3f14b94c48e58,

title = "Cross-Cultural Perceptions of Advertising via Mobile Devices - Some Evidence from Austrian and Japanese Students",

author = "Parissa Haghirian and Maria Madlberger",

year = "2006",

month = nov,

day = "1",

language = "English",

booktitle = "Proceedings of the 14th European Conference on Information Systems",

}