Cross Cultural Research in Marketing Contexts: from General and Noncomplex to Concise and Comprehensive

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the 10th Annual Conference on 'Marketing Strategies for Central and Eastern Europe', Vienna, December 2002
Publikationsstatus	Veröffentlicht - 2002

Zitat

@inproceedings{ddbd02a93bc142b9a0f404d1ec25ad7b,

title = "Cross Cultural Research in Marketing Contexts: from General and Noncomplex to Concise and Comprehensive",

author = "Gerhard Fink and Marcus K{\"o}lling and Anne-Katrin Neyer",

year = "2002",

language = "English",

booktitle = "Proceedings of the 10th Annual Conference on 'Marketing Strategies for Central and Eastern Europe', Vienna, December 2002",

}

TY - GEN

T1 - Cross Cultural Research in Marketing Contexts: from General and Noncomplex to Concise and Comprehensive

AU - Fink, Gerhard

AU - Kölling, Marcus

AU - Neyer, Anne-Katrin

PY - 2002

Y1 - 2002

M3 - Contribution to conference proceedings

BT - Proceedings of the 10th Annual Conference on 'Marketing Strategies for Central and Eastern Europe', Vienna, December 2002

ER -