CSR as Common Sense Issue? A Theoretical Exploration of Public Discourses, Common Sense and Framing of Corporate Social Responsibility

Franzisca Weder*

*Korrespondierende*r Autor*in für diese Arbeit

Publikation: Beitrag in Buch/KonferenzbandBeitrag in Sammelwerk

Abstract

The article aims to explore and define Corporate Social Responsibility as common sense related discourse in corporations and amongst organizations and their stakeholder and discusses the potential of CSR as “communication content” for media and communication studies. To theoretically capture CSR as “common sense”, issues in general are conceptualized as ‘fields’ in Bourdieu’s sense, complemented by an innovative concept of framing. From a content related perspective, the theoretical reflections enable the definition of CSR as common sense issue by differentiating it from neutral positions and hegemonic frames.

OriginalspracheEnglisch
Titel des SammelwerksHandbook of Integrated CSR Communication
Herausgeber*innenSandra Diehl, Matthias Karmasin, Barbara Mueller, Ralf Terlutter, Franzisca Weder
ErscheinungsortCham
VerlagSpringer
Seiten23-35
Seitenumfang13
Auflage1
ISBN (elektronisch)978-3-319-44700-1
ISBN (Print)978-3-319-44698-1, 978-3-319-83113-8
DOIs
PublikationsstatusVeröffentlicht - 2017
Extern publiziertJa

Publikationsreihe

ReiheCSR, Sustainability, Ethics and Governance
ISSN2196-7075

Bibliographische Notiz

Publisher Copyright:
© 2017, Springer International Publishing Switzerland.

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

  • 508007 Kommunikationswissenschaft
  • 508017 Organisationskommunikation

Zitat