CSR in Food Retailing: What's Really on Customers' Minds?

Eva Lienbacher; Christina Holweg; Nicole Rychly-Resetar; Peter Schnedlitz

CSR in Food Retailing: What's Really on Customers' Minds?

Eva Lienbacher, Christina Holweg, Nicole Rychly-Resetar, Peter Schnedlitz

Retailing & Data Science

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	AMA Winter Marketing Educators’ Conference 2013 Challenging the Bounds of Marketing Thought. AMA Educators Proceedings, Volume 24
Herausgeber*innen	Aric Rindfleisch, Jim Burroughs
Erscheinungsort	Las Vegas, Nevada, USA
Verlag	American Marketing Association
Seiten	235 - 243
ISBN (Print)	978-1-62748-887-7
Publikationsstatus	Veröffentlicht - 2013

Verfügbarkeit prüfen

Katalog der Universitätsbibliothek

Zitat

Lienbacher, Eva ; Holweg, Christina ; Rychly-Resetar, Nicole et al. / CSR in Food Retailing: What's Really on Customers' Minds?. AMA Winter Marketing Educators’ Conference 2013 Challenging the Bounds of Marketing Thought. AMA Educators Proceedings, Volume 24. Hrsg. / Aric Rindfleisch, Jim Burroughs. Las Vegas, Nevada, USA : American Marketing Association, 2013. S. 235 - 243

@inproceedings{173075bb302642e8b163bdc8f70ef957,

title = "CSR in Food Retailing: What's Really on Customers' Minds?",

author = "Eva Lienbacher and Christina Holweg and Nicole Rychly-Resetar and Peter Schnedlitz",

year = "2013",

language = "English",

isbn = "978-1-62748-887-7",

pages = "235 -- 243",

editor = "{Aric Rindfleisch, Jim Burroughs}",

booktitle = "AMA Winter Marketing Educators{\textquoteright} Conference 2013 Challenging the Bounds of Marketing Thought. AMA Educators Proceedings, Volume 24",

publisher = "American Marketing Association",

address = "United States",

}

Lienbacher, E, Holweg, C, Rychly-Resetar, N & Schnedlitz, P 2013, CSR in Food Retailing: What's Really on Customers' Minds? in Aric Rindfleisch, Jim Burroughs (Hrsg.), AMA Winter Marketing Educators’ Conference 2013 Challenging the Bounds of Marketing Thought. AMA Educators Proceedings, Volume 24. American Marketing Association, Las Vegas, Nevada, USA, S. 235 - 243.

CSR in Food Retailing: What's Really on Customers' Minds? / Lienbacher, Eva; Holweg, Christina; Rychly-Resetar, Nicole et al.
AMA Winter Marketing Educators’ Conference 2013 Challenging the Bounds of Marketing Thought. AMA Educators Proceedings, Volume 24. Hrsg. / Aric Rindfleisch, Jim Burroughs. Las Vegas, Nevada, USA: American Marketing Association, 2013. S. 235 - 243.