Abstract
This paper empirically analyzes the influence of national culture on the comprehensiveness to which companies in different countries make use of corporate web site recruiting. Based on Hofstede's 4-Dimensions model of culture, four hypotheses are developed and tested against data from 420 companies in 14 countries. The results indicate that cultural effects are relevant even though a management technique is provided on the World Wide Web. Particularly, individualism has a strong influence on the use of corporate web site recruiting in different countries. Thus, the results lend support for the divergence approach in international management research.
Originalsprache | Englisch |
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Seiten (von - bis) | 181 - 195 |
Seitenumfang | 15 |
Fachzeitschrift | Journal of International Management |
Jahrgang | 12 |
Ausgabenummer | 2 |
DOIs | |
Publikationsstatus | Veröffentlicht - 2006 |