This paper empirically analyzes the influence of national culture on the comprehensiveness to which companies in different countries make use of corporate web site recruiting. Based on Hofstede's 4-Dimensions model of culture, four hypotheses are developed and tested against data from 420 companies in 14 countries. The results indicate that cultural effects are relevant even though a management technique is provided on the World Wide Web. Particularly, individualism has a strong influence on the use of corporate web site recruiting in different countries. Thus, the results lend support for the divergence approach in international management research.