Current Trends in the Marketing Strategies of Austrian Firms in Central and Eastern Europe

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe
Herausgeber*innen	Petr Chadraba and Reiner Springer
Erscheinungsort	Wien
Verlag	Eigenverlag
Seiten	237 - 252
Publikationsstatus	Veröffentlicht - 1 Feb. 2006

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title = "Current Trends in the Marketing Strategies of Austrian Firms in Central and Eastern Europe",

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language = "English",

pages = "237 -- 252",

editor = "{Petr Chadraba and Reiner Springer}",

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Current Trends in the Marketing Strategies of Austrian Firms in Central and Eastern Europe. / Schuh, Arnold.
Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe. Hrsg. / Petr Chadraba and Reiner Springer. Wien: Eigenverlag, 2006. S. 237 - 252.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

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PY - 2006/2/1

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BT - Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe

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