Customer Satisfaction with Loyalty Card Programs in the Austrian Clothing Retail Sector - an Empirical Study of Performance Attributes using Kano´s Theory

Eva Margarete Walter; Claudia Steyrer; Stefan Wiesel

Customer Satisfaction with Loyalty Card Programs in the Austrian Clothing Retail Sector - an Empirical Study of Performance Attributes using Kano´s Theory

Eva Margarete Walter
, Claudia Steyrer
, Stefan Wiesel

Retailing & Data Science

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch
Seiten (von - bis)	71 - 96
Fachzeitschrift	European Retail Research
Jahrgang	24
Ausgabenummer	1
Publikationsstatus	Veröffentlicht - 1 März 2010

Zitat

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title = "Customer Satisfaction with Loyalty Card Programs in the Austrian Clothing Retail Sector - an Empirical Study of Performance Attributes using Kano´s Theory",

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year = "2010",

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Customer Satisfaction with Loyalty Card Programs in the Austrian Clothing Retail Sector - an Empirical Study of Performance Attributes using Kano´s Theory. / Walter, Eva Margarete; Steyrer, Claudia; Wiesel, Stefan.
in: European Retail Research, Jahrgang 24, Nr. 1, 01.03.2010, S. 71 - 96.

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

TY - JOUR

T1 - Customer Satisfaction with Loyalty Card Programs in the Austrian Clothing Retail Sector - an Empirical Study of Performance Attributes using Kano´s Theory

AU - Walter, Eva Margarete

AU - Steyrer, Claudia

AU - Wiesel, Stefan

PY - 2010/3/1

Y1 - 2010/3/1

M3 - Journal article

SN - 1867-8785

VL - 24

SP - 71

EP - 96

JO - European Retail Research

JF - European Retail Research

IS - 1

ER -