Abstract
The article examines the perception of Austrian housing cooperatives in the Austrian general public. Alongside a brief introduction to the Austrian non-profit housing sector and the distinction of housing cooperatives thereafter, the level of knowledge among Austrian citizens is analyzed. Subsequently the image of housing cooperatives, from the perspective of members as well as non-member customers, is presented. The findings indicate that housing cooperatives perform significantly better in different dimensions of members' and non-members' perception than other property developers.
Originalsprache | Deutsch (Österreich) |
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Seiten (von - bis) | 6 - 13 |
Fachzeitschrift | Zeitschrift für Immobilienwissenschaft und Immobilienpraxis |
Jahrgang | 2017 |
Ausgabenummer | 2 |
Publikationsstatus | Veröffentlicht - 2018 |
Österreichische Systematik der Wissenschaftszweige (ÖFOS)
- 502052 Betriebswirtschaftslehre
- 502011 Genossenschaftswesen
- 502016 KMU-Forschung
- 502019 Marketing
- 502044 Unternehmensführung
- 502043 Unternehmensberatung
- 502006 Controlling