Demographic Models for Predicting Future Markets

Thomas Reutterer, Kathrin Gruber, Wolfgang Lutz, Fabian Stephany

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the 2016 AMA Winter Marketing Educators¿ Conference
Herausgeber*innen	American Marketing Association (AMA)
Erscheinungsort	Las Vegas
Verlag	American Marketing Association
Publikationsstatus	Veröffentlicht - 2016

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

Demography-Based Market Forecasting Tools
Lutz, W. (Projektleitung), Huber, F. (Forscher*in), Raggl, A. (Forscher*in), Reutterer, T. (Forscher*in) & Stephany, F. (Forscher*in)
1/02/13 → 31/01/14
Projekt: Forschungsförderung

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title = "Demographic Models for Predicting Future Markets",

author = "Thomas Reutterer and Kathrin Gruber and Wolfgang Lutz and Fabian Stephany",

year = "2016",

language = "English",

editor = "{American Marketing Association (AMA)}",

booktitle = "Proceedings of the 2016 AMA Winter Marketing Educators¿ Conference",

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AU - Reutterer, Thomas

AU - Gruber, Kathrin

AU - Lutz, Wolfgang

AU - Stephany, Fabian

PY - 2016

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M3 - Contribution to conference proceedings

BT - Proceedings of the 2016 AMA Winter Marketing Educators¿ Conference

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PB - American Marketing Association

CY - Las Vegas

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