Designing a Corporate Innovation Strategy: The Cube Solution

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

Originalsprache	Englisch
Titel des Sammelwerks	The Routledge Companion to Strategic Marketing
Herausgeber*innen	Schlegelmilch B.B. and Winer R.S.
Erscheinungsort	New York
Verlag	Routledge
Seiten	275 - 292
Publikationsstatus	Veröffentlicht - 2021

Zitat

@inbook{03f524d0440b4105a7e3788134446c6d,

title = "Designing a Corporate Innovation Strategy: The Cube Solution",

author = "Christiane Prange and Schlegelmilch, \{Bodo B.\}",

year = "2021",

language = "English",

pages = "275 -- 292",

editor = "\{Schlegelmilch B.B. and Winer R.S.\}",

booktitle = "The Routledge Companion to Strategic Marketing",

publisher = "Routledge",

address = "United States",

}