Desire, need, and obligation: Examing commitment to luxury brands in emerging markets

Jaywant Singh, Paurav Shukla, Bodo B. Schlegelmilch

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch
Fachzeitschrift	International Business Review
DOIs	https://doi.org/10.1016/j.ibusrev.2021.101974
Publikationsstatus	Veröffentlicht - 2021

Zugriff auf Dokument

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title = "Desire, need, and obligation: Examing commitment to luxury brands in emerging markets",

author = "Jaywant Singh and Paurav Shukla and Schlegelmilch, {Bodo B.}",

year = "2021",

doi = "10.1016/j.ibusrev.2021.101974",

language = "English",

journal = "International Business Review",

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AU - Singh, Jaywant

AU - Shukla, Paurav

AU - Schlegelmilch, Bodo B.

PY - 2021

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DO - 10.1016/j.ibusrev.2021.101974

M3 - Journal article

SN - 0969-5931

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