@article{75270a96ded84ffeab62fcc1ffe20666,
title = "Destination Saudi: how transfers to the Saudi Professional League impact the image of football player brands",
keywords = "Athlete human brands, sport marketing, international player transfers, sportswashing, Christiano Ronaldo",
author = "Philipp Jaufenthaler and Reinhard Grohs and Hanna-Lena Huck and Oliver Koll",
year = "2025",
month = nov,
day = "9",
doi = "10.1080/16184742.2025.2568663",
language = "English",
journal = "European Sport Management Quarterly",
issn = "1618-4742",
publisher = "Routledge",
}