Determinants of Electronic Branding: An Exploratory Study

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift

Andere Dateien und Links

@article{c20c8e4032594466b8627e7c5ff7a492,

title = "Determinants of Electronic Branding: An Exploratory Study",

author = "Horst Treiblmaier",

year = "2006",

month = oct,

day = "1",

language = "English",

volume = "2",

pages = "89 -- 98",

journal = "Innovative Marketing",

issn = "1814-2427",

publisher = "LLC CPC Business Perspectives",

number = "2",

}