Determining the Frame of Reference of a Scale Measuring the Attitude towards Advertising

Thomas Salzberger

Determining the Frame of Reference of a Scale Measuring the Attitude towards Advertising

Statistics and Mathematics

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	2nd International Conference on Measurement in Health, Education, Psychology and Marketing: Developments with Rasch and Unfolding Models, January 2004, School of Education, Murdoch University, Western Australia 2004
Publikationsstatus	Veröffentlicht - 2004

Zitat

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title = "Determining the Frame of Reference of a Scale Measuring the Attitude towards Advertising",

author = "Thomas Salzberger",

year = "2004",

language = "English",

booktitle = "2nd International Conference on Measurement in Health, Education, Psychology and Marketing: Developments with Rasch and Unfolding Models, January 2004, School of Education, Murdoch University, Western Australia 2004",

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Determining the Frame of Reference of a Scale Measuring the Attitude towards Advertising. / Salzberger, Thomas.
2nd International Conference on Measurement in Health, Education, Psychology and Marketing: Developments with Rasch and Unfolding Models, January 2004, School of Education, Murdoch University, Western Australia 2004. 2004.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - Determining the Frame of Reference of a Scale Measuring the Attitude towards Advertising

AU - Salzberger, Thomas

PY - 2004

Y1 - 2004

M3 - Contribution to conference proceedings

BT - 2nd International Conference on Measurement in Health, Education, Psychology and Marketing: Developments with Rasch and Unfolding Models, January 2004, School of Education, Murdoch University, Western Australia 2004

ER -