Developing and Managing Channel Relationship in the Grocery Industry: The Case of Efficient Consumper Response

Herbert Kotzab; Maria Madlberger

Developing and Managing Channel Relationship in the Grocery Industry: The Case of Efficient Consumper Response

Herbert Kotzab, Maria Madlberger

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	IV Forum International sobre Las Ciencias, las Técnicas y el Arte Aplicadas al Marketing, Best Papers Proceedings, 28.-30. November 2001, in Madrid, B.G. Teubner 2001
Publikationsstatus	Veröffentlicht - 2001

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title = "Developing and Managing Channel Relationship in the Grocery Industry: The Case of Efficient Consumper Response",

author = "Herbert Kotzab and Maria Madlberger",

year = "2001",

language = "English",

booktitle = "IV Forum International sobre Las Ciencias, las T{\'e}cnicas y el Arte Aplicadas al Marketing, Best Papers Proceedings, 28.-30. November 2001, in Madrid, B.G. Teubner 2001",

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Developing and Managing Channel Relationship in the Grocery Industry: The Case of Efficient Consumper Response. / Kotzab, Herbert; Madlberger, Maria.
IV Forum International sobre Las Ciencias, las Técnicas y el Arte Aplicadas al Marketing, Best Papers Proceedings, 28.-30. November 2001, in Madrid, B.G. Teubner 2001. 2001.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - Developing and Managing Channel Relationship in the Grocery Industry: The Case of Efficient Consumper Response

AU - Kotzab, Herbert

AU - Madlberger, Maria

PY - 2001

Y1 - 2001

M3 - Contribution to conference proceedings

BT - IV Forum International sobre Las Ciencias, las Técnicas y el Arte Aplicadas al Marketing, Best Papers Proceedings, 28.-30. November 2001, in Madrid, B.G. Teubner 2001

ER -