Different approaches towards scale validation in international marketing research: Adopting the CETSCALE to include cultural characteristics or focussing on culturally-invariant items?

Rudolf Sinkovics

Different approaches towards scale validation in international marketing research: Adopting the CETSCALE to include cultural characteristics or focussing on culturally-invariant items?

Rudolf Sinkovics

WU Wirtschaftsuniversität Wien

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the II. CEMS academic conference, Milan 1996
Publikationsstatus	Veröffentlicht - 1996

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@inproceedings{56814a0c102e4e82ae136eed37037630,

title = "Different approaches towards scale validation in international marketing research: Adopting the CETSCALE to include cultural characteristics or focussing on culturally-invariant items?",

author = "Rudolf Sinkovics",

year = "1996",

language = "English",

booktitle = "Proceedings of the II. CEMS academic conference, Milan 1996",

}