Diffidence about the Use of Technology-Related Products: Development of a Technophobia Scale

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the 28th EMAC Conference, International Marketing and Strategy Track, Berlin, Germany 1999
Publikationsstatus	Veröffentlicht - 1999

Zitat

@inproceedings{2f7e5b72345d495fbd36bbd34ab0f394,

title = "Diffidence about the Use of Technology-Related Products: Development of a Technophobia Scale",

author = "Rudolf Sinkovics and Barbara St{\"o}ttinger and Schlegelmilch, \{Bodo B.\}",

year = "1999",

language = "English",

booktitle = "Proceedings of the 28th EMAC Conference, International Marketing and Strategy Track, Berlin, Germany 1999",

}