Digital frontrunners going global: Internationalization patterns of leading antivirus software businesses from Central and Eastern Europe

Arnold Schuh; Michaela Vecerova

Digital frontrunners going global: Internationalization patterns of leading antivirus software businesses from Central and Eastern Europe

Titel in Übersetzung: Digitale Vorreiter go global: Internationalisierungsmuster von führenden Antivirus-Softwareanbietern aus Mittel- und Osteuropa

Arnold Schuh, Michaela Vecerova

Kompetenzzentrum für Emerging Markets and CEE

Publikation: Andere Publikationen › Sonstige wissenschaftliche Veröffentlichung

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Abstract

AVAST, Bitdefender, ESET and Kaspersky are global players in the antivirus software industry founded in CEE. Their successful internationalization based on entrepreneurial spirit, advanced technology, strategic partnerships and localization may serve other firms from the region as a model.

Titel in Übersetzung	Digitale Vorreiter go global: Internationalisierungsmuster von führenden Antivirus-Softwareanbietern aus Mittel- und Osteuropa
Originalsprache	Englisch
Typ	EMCEE Research Insights
Seitenumfang	5
Publikationsstatus	Veröffentlicht - 21 Dez. 2021

Publikationsreihe

Reihe	EMCEE Research Insights

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

502044 Unternehmensführung

Schlagwörter

Internationalisierung
Antivirus-Software
Mittel- und Osteuropa

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Zitat

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