@inproceedings{452f10e9dc404010b4829e55ec199183,
title = "DISAGGREGATING CORPORATE PHILANTHROPY: THE IMPACT OF INDIVIDUAL DIMENSIONS ON CUSTOMER-BASED CORPORATE REPUTATION",
author = "Schlegelmilch, {Bodo B.} and Ilona Sz{\"o}cs",
year = "2011",
month = sep,
day = "1",
language = "English",
isbn = "0939783150",
pages = "454 -- 457",
editor = "{Academy of Marketing Science}",
booktitle = "Proceedings of The 15th Biennial World Marketing Congress The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World",
}