Do Pop-Ups Pay Off? Economic effects of attention-consuming advertising

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Workshop on Information Systems and Economics (WISE 2008), Dezember 2008
Herausgeber*innen	WISE
Erscheinungsort	Paris
Publikationsstatus	Veröffentlicht - 1 Dez. 2008

Zitat

@inproceedings{7861fe696d2d4f7d823fda1488f0b46d,

title = "Do Pop-Ups Pay Off? Economic effects of attention-consuming advertising",

author = "Sarah Spiekermann-Hoff and A. Acquisti",

year = "2008",

month = dec,

day = "1",

language = "English",

editor = "WISE",

booktitle = "Workshop on Information Systems and Economics (WISE 2008), Dezember 2008",

}