Do Retailers Adapt to the Needs of Older Food Shoppers? - A Cross-Cultural Multiple-Case Study Design

Robert Zniva, Eva Lienbacher, Peter Schnedlitz

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	AMA Summer Educators' Conference 2014: Leveraging New Technologies to Create Value for Customers & Firms
Herausgeber*innen	Rebecca Hamilton und Alberto Sa Vinhas
Erscheinungsort	San Francisco
Verlag	American Marketing Association
Seiten	M-20 - M-21
Publikationsstatus	Veröffentlicht - 1 Aug. 2014

Verfügbarkeit prüfen

Zniva, Robert ; Lienbacher, Eva ; Schnedlitz, Peter. / Do Retailers Adapt to the Needs of Older Food Shoppers? - A Cross-Cultural Multiple-Case Study Design. AMA Summer Educators' Conference 2014: Leveraging New Technologies to Create Value for Customers & Firms. Hrsg. / Rebecca Hamilton und Alberto Sa Vinhas. San Francisco : American Marketing Association, 2014. S. M-20 - M-21

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Do Retailers Adapt to the Needs of Older Food Shoppers? - A Cross-Cultural Multiple-Case Study Design. / Zniva, Robert; Lienbacher, Eva; Schnedlitz, Peter.
AMA Summer Educators' Conference 2014: Leveraging New Technologies to Create Value for Customers & Firms. Hrsg. / Rebecca Hamilton und Alberto Sa Vinhas. San Francisco: American Marketing Association, 2014. S. M-20 - M-21.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

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