Does Amazon Scare Off Customers?: The Effect of Negative Spotlight Reviews on Purchase Intention

Olga Bergmeier; Michael Scholz; Verena Dorner

Does Amazon Scare Off Customers? The Effect of Negative Spotlight Reviews on Purchase Intention

Olga Bergmeier, Michael Scholz, Verena Dorner

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the 11th International Conference on Wirtschaftsinformatik (WI 2013)
Untertitel des Sammelwerks	Feb 27 - Mar 01, 2013, University Leipzig, Germany
Herausgeber*innen	Rainer Alt , Bogdan Franczyk
Erscheinungsort	Leipzig
Verlag	Association for Information Systems
Seiten	23-37
ISBN (Print)	978-3-00-041359-9
Publikationsstatus	Veröffentlicht - 2013

Publikationsreihe

Reihe	Proceedings of the Internationale Tagung Wirtschaftsinformatik (WI)

Verfügbarkeit prüfen

Katalog der Universitätsbibliothek

Andere Dateien und Links

https://aisel.aisnet.org/wi2013/2/

Zitat

Bergmeier, Olga ; Scholz, Michael ; Dorner, Verena. / Does Amazon Scare Off Customers? The Effect of Negative Spotlight Reviews on Purchase Intention. Proceedings of the 11th International Conference on Wirtschaftsinformatik (WI 2013): Feb 27 - Mar 01, 2013, University Leipzig, Germany . Hrsg. / Rainer Alt ; Bogdan Franczyk. Leipzig : Association for Information Systems, 2013. S. 23-37 (Proceedings of the Internationale Tagung Wirtschaftsinformatik (WI)).

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author = "Olga Bergmeier and Michael Scholz and Verena Dorner",

year = "2013",

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series = "Proceedings of the Internationale Tagung Wirtschaftsinformatik (WI)",

pages = "23--37",

editor = "{Alt }, Rainer and Bogdan Franczyk",

booktitle = "Proceedings of the 11th International Conference on Wirtschaftsinformatik (WI 2013)",

publisher = "Association for Information Systems",

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Bergmeier, O, Scholz, M & Dorner, V 2013, Does Amazon Scare Off Customers? The Effect of Negative Spotlight Reviews on Purchase Intention. in R Alt & B Franczyk (Hrsg.), Proceedings of the 11th International Conference on Wirtschaftsinformatik (WI 2013): Feb 27 - Mar 01, 2013, University Leipzig, Germany . Association for Information Systems, Leipzig, Proceedings of the Internationale Tagung Wirtschaftsinformatik (WI), S. 23-37.

Does Amazon Scare Off Customers? The Effect of Negative Spotlight Reviews on Purchase Intention. / Bergmeier, Olga; Scholz, Michael; Dorner, Verena.
Proceedings of the 11th International Conference on Wirtschaftsinformatik (WI 2013): Feb 27 - Mar 01, 2013, University Leipzig, Germany . Hrsg. / Rainer Alt ; Bogdan Franczyk. Leipzig: Association for Information Systems, 2013. S. 23-37 (Proceedings of the Internationale Tagung Wirtschaftsinformatik (WI)).

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

TY - CHAP

T1 - Does Amazon Scare Off Customers?

T2 - The Effect of Negative Spotlight Reviews on Purchase Intention

AU - Bergmeier, Olga

AU - Scholz, Michael

AU - Dorner, Verena

PY - 2013

Y1 - 2013

UR - https://aisel.aisnet.org/wi2013/2/

M3 - Chapter in edited volume

SN - 978-3-00-041359-9

T3 - Proceedings of the Internationale Tagung Wirtschaftsinformatik (WI)

SP - 23

EP - 37

BT - Proceedings of the 11th International Conference on Wirtschaftsinformatik (WI 2013)

A2 - Alt , Rainer

A2 - Franczyk, Bogdan

PB - Association for Information Systems

CY - Leipzig

ER -

Bergmeier O, Scholz M, Dorner V. Does Amazon Scare Off Customers? The Effect of Negative Spotlight Reviews on Purchase Intention. in Alt R, Franczyk B, Hrsg., Proceedings of the 11th International Conference on Wirtschaftsinformatik (WI 2013): Feb 27 - Mar 01, 2013, University Leipzig, Germany . Leipzig: Association for Information Systems. 2013. S. 23-37. (Proceedings of the Internationale Tagung Wirtschaftsinformatik (WI)).