Does it help to be creative on Social Media?: A Machine Learning Approach to examine Originality of user-generated Content from TikTok

Marc Bravin; Melanie Clegg; Reto Hofstetter; Marc Pouly; Jonah Berger

Does it help to be creative on Social Media? A Machine Learning Approach to examine Originality of user-generated Content from TikTok

Marc Bravin, Melanie Clegg, Reto Hofstetter, Marc Pouly, Jonah Berger

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	AMA Winter Academic Conference 2022
Untertitel des Sammelwerks	Reconnecting and Reconceiving the Marketplace
Herausgeber*innen	Ashlee Humphreys, Grant Packards, Katrijn Gielens
Erscheinungsort	Chicago
Verlag	American Marketing Association
Seiten	129-132
ISBN (Print)	9781713848301
Publikationsstatus	Veröffentlicht - 2022
Extern publiziert	Ja

Publikationsreihe

Reihe	AMA Educators' Proceedings
Nummer	1
Band	33

Verfügbarkeit prüfen

Katalog der Universitätsbibliothek

Zitat

Bravin, M., Clegg, M., Hofstetter, R., Pouly, M., & Berger, J. (2022). Does it help to be creative on Social Media? A Machine Learning Approach to examine Originality of user-generated Content from TikTok. in A. Humphreys, G. Packards, & K. Gielens (Hrsg.), AMA Winter Academic Conference 2022: Reconnecting and Reconceiving the Marketplace (S. 129-132). American Marketing Association.

Bravin, Marc ; Clegg, Melanie ; Hofstetter, Reto et al. / Does it help to be creative on Social Media? A Machine Learning Approach to examine Originality of user-generated Content from TikTok. AMA Winter Academic Conference 2022: Reconnecting and Reconceiving the Marketplace. Hrsg. / Ashlee Humphreys ; Grant Packards ; Katrijn Gielens. Chicago : American Marketing Association, 2022. S. 129-132 (AMA Educators' Proceedings; Nr. 1, Band 33).

@inproceedings{81e52c07a07545399ef988c6da62ee5f,

title = "Does it help to be creative on Social Media?: A Machine Learning Approach to examine Originality of user-generated Content from TikTok",

author = "Marc Bravin and Melanie Clegg and Reto Hofstetter and Marc Pouly and Jonah Berger",

year = "2022",

language = "English",

isbn = "9781713848301",

series = "AMA Educators' Proceedings",

publisher = "American Marketing Association",

number = "1",

pages = "129--132",

editor = "Ashlee Humphreys and Grant Packards and Katrijn Gielens",

booktitle = "AMA Winter Academic Conference 2022",

address = "United States",

}

Bravin, M, Clegg, M, Hofstetter, R, Pouly, M & Berger, J 2022, Does it help to be creative on Social Media? A Machine Learning Approach to examine Originality of user-generated Content from TikTok. in A Humphreys, G Packards & K Gielens (Hrsg.), AMA Winter Academic Conference 2022: Reconnecting and Reconceiving the Marketplace. American Marketing Association, Chicago, AMA Educators' Proceedings, Nr. 1, Bd. 33, S. 129-132.

Does it help to be creative on Social Media? A Machine Learning Approach to examine Originality of user-generated Content from TikTok. / Bravin, Marc; Clegg, Melanie; Hofstetter, Reto et al.
AMA Winter Academic Conference 2022: Reconnecting and Reconceiving the Marketplace. Hrsg. / Ashlee Humphreys; Grant Packards; Katrijn Gielens. Chicago: American Marketing Association, 2022. S. 129-132 (AMA Educators' Proceedings; Nr. 1, Band 33).

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - Does it help to be creative on Social Media?

T2 - A Machine Learning Approach to examine Originality of user-generated Content from TikTok

AU - Bravin, Marc

AU - Clegg, Melanie

AU - Hofstetter, Reto

AU - Pouly, Marc

AU - Berger, Jonah

PY - 2022

Y1 - 2022

M3 - Contribution to conference proceedings

SN - 9781713848301

T3 - AMA Educators' Proceedings

SP - 129

EP - 132

BT - AMA Winter Academic Conference 2022

A2 - Humphreys, Ashlee

A2 - Packards, Grant

A2 - Gielens, Katrijn

PB - American Marketing Association

CY - Chicago

ER -

Bravin M, Clegg M, Hofstetter R, Pouly M, Berger J. Does it help to be creative on Social Media? A Machine Learning Approach to examine Originality of user-generated Content from TikTok. in Humphreys A, Packards G, Gielens K, Hrsg., AMA Winter Academic Conference 2022: Reconnecting and Reconceiving the Marketplace. Chicago: American Marketing Association. 2022. S. 129-132. (AMA Educators' Proceedings; Nr. 1, Band 33).