Does It Help to Be Creative on Social Media? A Machine Learning Approach to Examine Originality of Video Content from TikTok

Marc Bravin, Melanie Clegg, Reto Hofstetter, Jonah Berger, Marc Pouly

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Deutsch
Titel des Sammelwerks	Proceedings of the European Marketing Academy Conference (EMAC)
Publikationsstatus	Veröffentlicht - 2022

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@inproceedings{6789de29ad7247f6b27e05c9fd655b9a,

title = "Does It Help to Be Creative on Social Media? A Machine Learning Approach to Examine Originality of Video Content from TikTok",

author = "Marc Bravin and Melanie Clegg and Reto Hofstetter and Jonah Berger and Marc Pouly",

year = "2022",

language = "Deutsch",

booktitle = "Proceedings of the European Marketing Academy Conference (EMAC)",

}