Does It Pay to Increase Public Messages in Nano-Influencer Campaigns?: Investigating the Optimal Public Message Share for Sales and Return-On-Investment

Ulrike Phieler; Florian Dost

Does It Pay to Increase Public Messages in Nano-Influencer Campaigns? Investigating the Optimal Public Message Share for Sales and Return-On-Investment

Interactive Marketing and Social Media

Publikation: Konferenzbeitrag › Konferenzpapier

Originalsprache	Englisch
Publikationsstatus	Veröffentlicht - 2023
Veranstaltung	2023 INFORMS Marketing Science Conference - InterContinental Miami, Miami, Florida, USA/Vereinigte Staaten Dauer: 7 Juni 2023 → 10 Juni 2023

Konferenz

Konferenz	2023 INFORMS Marketing Science Conference
Kurztitel	ISMS 2023
Land/Gebiet	USA/Vereinigte Staaten
Ort	Miami, Florida
Zeitraum	7/06/23 → 10/06/23

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

502019 Marketing

Verfügbarkeit prüfen

Katalog der Universitätsbibliothek

Andere Dateien und Links

https://www.researchgate.net/publication/379237391_Does_It_Pay_to_Increase_Public_Messages_in_Nano-Influencer_Campaigns_Investigating_the_Optimal_Public_Message_Share_for_Sales_and_Return-On-Investment

Zitat

@conference{baec0c039a5e46358dee0560d9f0d89e,

title = "Does It Pay to Increase Public Messages in Nano-Influencer Campaigns?: Investigating the Optimal Public Message Share for Sales and Return-On-Investment",

author = "Ulrike Phieler and Florian Dost",

year = "2023",

language = "English",

note = "2023 INFORMS Marketing Science Conference, ISMS 2023 ; Conference date: 07-06-2023 Through 10-06-2023",

}

TY - CONF

T1 - Does It Pay to Increase Public Messages in Nano-Influencer Campaigns?

T2 - 2023 INFORMS Marketing Science Conference

AU - Phieler, Ulrike

AU - Dost, Florian

PY - 2023

Y1 - 2023

UR - https://www.researchgate.net/publication/379237391_Does_It_Pay_to_Increase_Public_Messages_in_Nano-Influencer_Campaigns_Investigating_the_Optimal_Public_Message_Share_for_Sales_and_Return-On-Investment

M3 - Conference paper

Y2 - 7 June 2023 through 10 June 2023

ER -