Driving a deeply rooted brand: Cultural marketing lessons learned from GM's Hummer advertising

Marius K. Luedicke

doi:10.4324/9780203710807-15

Driving a deeply rooted brand: Cultural marketing lessons learned from GM's Hummer advertising

^*Korrespondierende*r Autor*in für diese Arbeit

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

Originalsprache	Englisch
Titel des Sammelwerks	Marketing Management
Untertitel des Sammelwerks	A Cultural Perspective
Herausgeber*innen	Luca M. Visconti, Lisa Peñaloza, Nil Toulouse
Erscheinungsort	London
Verlag	Routledge
Seiten	183-198
Seitenumfang	16
Auflage	2.
ISBN (elektronisch)	9780203710807
ISBN (Print)	9781138561403
DOIs	https://doi.org/10.4324/9780203710807-15
Publikationsstatus	Veröffentlicht - 17 Juni 2020
Extern publiziert	Ja

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10.4324/9780203710807-15

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