Driving a deeply rooted brand: Cultural marketing lessons learned from GM's hummer advertising

Marius K. Luedicke

doi:10.4324/9780203357262

Driving a deeply rooted brand: Cultural marketing lessons learned from GM's hummer advertising

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

Originalsprache	Englisch
Titel des Sammelwerks	Marketing Management
Untertitel des Sammelwerks	A Cultural Perspective
Herausgeber*innen	Luca M. Visconti, Lisa Penaloza, Nil Toulouse
Erscheinungsort	London
Verlag	Routledge
Seiten	315-331
Seitenumfang	17
Auflage	1
ISBN (Print)	9780203357262
DOIs	https://doi.org/10.4324/9780203357262
Publikationsstatus	Veröffentlicht - 2013
Extern publiziert	Ja

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10.4324/9780203357262

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