Dynamic Pricing Support Systems for DIY Retailers – A Case Study from Austria

Publikation: Wissenschaftliche FachzeitschriftOriginalbeitrag in FachzeitschriftBegutachtung


Merchandise managers have long dreamt of automated
dynamic systems to help them make well-informed pricing
decisions. However, such systems have proved as elusive as
the Holy Grail – until now, that is. The story of an Austrian
DIY retailer shows often undetected opportunities to
use valuable information, hidden in retailers’ data warehouses,
on consumer reactions to previous price changes
in order to make automatic pricing and promotion decisions.
Seiten (von - bis)46 - 53
FachzeitschriftGFK Marketing Intelligence Review
PublikationsstatusVeröffentlicht - 1 Juli 2009