E-Adequate Branding: Building Offline and Online Brand Structure within a Polygon of Interdependent Forces

Andreas Strebinger, Horst Treiblmaier

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

Originalsprache	Englisch
Titel des Sammelwerks	Online Branding-Concepts & Applications
Herausgeber*innen	Magnus School of Business
Erscheinungsort	India
Verlag	ICFAI University Press
Seiten	1 - 13
Publikationsstatus	Veröffentlicht - 2006

Verfügbarkeit prüfen

@inbook{bb19f46059a54f55b0caaf497e1901ac,

title = "E-Adequate Branding: Building Offline and Online Brand Structure within a Polygon of Interdependent Forces",

author = "Andreas Strebinger and Horst Treiblmaier",

year = "2006",

language = "English",

pages = "1 -- 13",

editor = "{Magnus School of Business}",

booktitle = "Online Branding-Concepts & Applications",

publisher = "ICFAI University Press",

address = "India",

}