E-Commerce and Integration Efforts in Brand Architecture and IT Structure: Evidence from Austria

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	AMA Summer Marketing Educators' Conference
Herausgeber*innen	AMA
Erscheinungsort	Chicago
Seiten	38 - 39
Publikationsstatus	Veröffentlicht - 1 Dez. 2006

Zitat

@inproceedings{af4dcf80021747fabe0b442151ee2f8f,

title = "E-Commerce and Integration Efforts in Brand Architecture and IT Structure: Evidence from Austria",

author = "Andreas Strebinger and Horst Treiblmaier",

year = "2006",

month = dec,

day = "1",

language = "English",

pages = "38 -- 39",

editor = "AMA",

booktitle = "AMA Summer Marketing Educators' Conference",

}