Emotional and Motivational Aspects of Buying Fake Products Revisited - Qualitative Insights into Luxury Product Purchases

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Marketing and the Core Disciplines
Herausgeber*innen	European Marketing Academy
Erscheinungsort	Nantes
Publikationsstatus	Veröffentlicht - 2009

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@inproceedings{a5b334a24db14b49aa43525fb746078c,

title = "Emotional and Motivational Aspects of Buying Fake Products Revisited - Qualitative Insights into Luxury Product Purchases",

author = "Barbara St{\"o}ttinger and Elfriede Penz",

year = "2009",

language = "English",

editor = "{European Marketing Academy}",

booktitle = "Marketing and the Core Disciplines",

}

TY - GEN

T1 - Emotional and Motivational Aspects of Buying Fake Products Revisited - Qualitative Insights into Luxury Product Purchases

AU - Stöttinger, Barbara

AU - Penz, Elfriede

PY - 2009

Y1 - 2009

UR - http://www.emac2009.org/r/default.asp?iId=MHMDI

M3 - Contribution to conference proceedings

BT - Marketing and the Core Disciplines

A2 - European Marketing Academy, null

CY - Nantes

ER -