Empirical Generalizations in Search Engine Advertising

Nadia Abou Nabout, Markus Lillienthal, Bernd Skiera

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

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@article{62852524c1864ae6bb469e7c92934539,

title = "Empirical Generalizations in Search Engine Advertising",

author = "{Abou Nabout}, Nadia and Markus Lillienthal and Bernd Skiera",

year = "2014",

doi = "10.1016/j.jretai.2014.03.002",

language = "English",

volume = "90",

pages = "206 -- 216",

journal = "Journal of Retailing",

issn = "0022-4359",

publisher = "Elsevier B.V.",

number = "2",

}