Employing Machine Learning for Capturing COVID-19 Consumer Sentiments from Six Countries: A Methodological Illustration

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch
Seiten (von - bis)	869-893
Fachzeitschrift	International Marketing Review
Volume	40
Ausgabenummer	5
Frühes Online-Datum	2022
DOIs	https://doi.org/10.1108/IMR-06-2021-0194
Publikationsstatus	Veröffentlicht - 12 Dez. 2023

Zugriff auf Dokument

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title = "Employing Machine Learning for Capturing COVID-19 Consumer Sentiments from Six Countries: A Methodological Illustration",

author = "Schlegelmilch, \{Bodo B.\} and Kirti Sharma and Sambbhav Garg",

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PY - 2023/12/12

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