Engaging Customers in Co-Production Processes: How Value Enhancing and Intensity Reducing Communication

Baris Pascal Güntürkün, Till Haumann, Laura-Marie Schons, Jan Wieseke

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	AMA Winter Marketing Educators' Conference 2014: Engaging Customers, AMA Educators Proceedings Volume 25
Herausgeber*innen	Gary Hunter, Tom Steenburgh
Erscheinungsort	Orlando, Florida, USA
Verlag	American Marketing Association
Seiten	N-2 - N-4
Publikationsstatus	Veröffentlicht - 2014

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

Güntürkün, Baris Pascal ; Haumann, Till ; Schons, Laura-Marie et al. / Engaging Customers in Co-Production Processes: How Value Enhancing and Intensity Reducing Communication. AMA Winter Marketing Educators' Conference 2014: Engaging Customers, AMA Educators Proceedings Volume 25. Hrsg. / Gary Hunter, Tom Steenburgh. Orlando, Florida, USA : American Marketing Association, 2014. S. N-2 - N-4

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booktitle = "AMA Winter Marketing Educators' Conference 2014: Engaging Customers, AMA Educators Proceedings Volume 25",

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Güntürkün, BP, Haumann, T, Schons, L-M & Wieseke, J 2014, Engaging Customers in Co-Production Processes: How Value Enhancing and Intensity Reducing Communication. in Gary Hunter, Tom Steenburgh (Hrsg.), AMA Winter Marketing Educators' Conference 2014: Engaging Customers, AMA Educators Proceedings Volume 25. American Marketing Association, Orlando, Florida, USA, S. N-2 - N-4.

Engaging Customers in Co-Production Processes: How Value Enhancing and Intensity Reducing Communication. / Güntürkün, Baris Pascal; Haumann, Till; Schons, Laura-Marie et al.
AMA Winter Marketing Educators' Conference 2014: Engaging Customers, AMA Educators Proceedings Volume 25. Hrsg. / Gary Hunter, Tom Steenburgh. Orlando, Florida, USA: American Marketing Association, 2014. S. N-2 - N-4.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - Engaging Customers in Co-Production Processes: How Value Enhancing and Intensity Reducing Communication

AU - Güntürkün, Baris Pascal

AU - Haumann, Till

AU - Schons, Laura-Marie

AU - Wieseke, Jan

PY - 2014

Y1 - 2014

M3 - Contribution to conference proceedings

SP - N-2 - N-4

BT - AMA Winter Marketing Educators' Conference 2014: Engaging Customers, AMA Educators Proceedings Volume 25

A2 - Gary Hunter, Tom Steenburgh, null

PB - American Marketing Association

CY - Orlando, Florida, USA

ER -

Güntürkün BP, Haumann T, Schons LM, Wieseke J. Engaging Customers in Co-Production Processes: How Value Enhancing and Intensity Reducing Communication. in Gary Hunter, Tom Steenburgh, Hrsg., AMA Winter Marketing Educators' Conference 2014: Engaging Customers, AMA Educators Proceedings Volume 25. Orlando, Florida, USA: American Marketing Association. 2014. S. N-2 - N-4