@article{616832d6452b44b88de6f2a0fce0c6ef,
title = "Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity",
author = "Till Haumann and G{\"u}nt{\"u}rk{\"u}n, \{Baris Pascal\} and Laura-Marie Schons and Jan Wieseke",
year = "2015",
doi = "10.1509/jm.14.0357",
language = "English",
volume = "79",
pages = "17 -- 33",
journal = "Journal of Marketing",
issn = "0022-2429",
publisher = "American Marketing Association",
number = "6",
}