@inbook{10550b6b3f3549309cc720a6be41f82c,
title = "Entrepreneurial Marketing: innovatives und unternehmerisches Marketing f{\"u}r KMU und Gr{\"u}ndungsunternehmen",
author = "Matthias Fink and Rainer Harms and Sascha Kraus and Dietmar R{\"o}{\ss}l",
year = "2008",
month = apr,
day = "1",
language = "Deutsch ({\"O}sterreich)",
isbn = "9783708902586",
pages = "94 -- 108",
editor = "\{Kraus, Sascha / Fink, Matthias\}",
booktitle = "Entrepreneurship – Theorie und Fallstudien zu Gr{\"u}ndungs-, Wachstums- und KMU-Management",
publisher = "WU Universit{\"a}tsverlag/Facultas",
}