Evaluating Perceptions-Based Marketing Strategies: An Agent-Based Model and Simulation Experiment

Josef Mazanec

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch
Seiten (von - bis)	52 - 74
Fachzeitschrift	Journal of Modelling in Management
Jahrgang	1
Ausgabenummer	1
Publikationsstatus	Veröffentlicht - 1 Juni 2006

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