Examining the functioning of different response scales based on innovative measurement models

Thomas Salzberger; Monika Koller

Examining the functioning of different response scales based on innovative measurement models

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the 39th European Marketing Academy Conference (EMAC) 2010, The six senses - The Essentials of Marketing, Copenhagen Business School
Herausgeber*innen	Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter
Erscheinungsort	Copenhagen, Denmark
Publikationsstatus	Veröffentlicht - 1 Juni 2010

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Salzberger, Thomas ; Koller, Monika. / Examining the functioning of different response scales based on innovative measurement models. Proceedings of the 39th European Marketing Academy Conference (EMAC) 2010, The six senses - The Essentials of Marketing, Copenhagen Business School. Hrsg. / Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter. Copenhagen, Denmark, 2010.

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Examining the functioning of different response scales based on innovative measurement models. / Salzberger, Thomas ; Koller, Monika.
Proceedings of the 39th European Marketing Academy Conference (EMAC) 2010, The six senses - The Essentials of Marketing, Copenhagen Business School. Hrsg. / Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter. Copenhagen, Denmark, 2010.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - Examining the functioning of different response scales based on innovative measurement models

AU - Salzberger, Thomas

AU - Koller, Monika

PY - 2010/6/1

Y1 - 2010/6/1

M3 - Contribution to conference proceedings

BT - Proceedings of the 39th European Marketing Academy Conference (EMAC) 2010, The six senses - The Essentials of Marketing, Copenhagen Business School

A2 - Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter, null

CY - Copenhagen, Denmark

ER -