Exploratory Research on Social Media Marketing Usage in Small and Medium-sized Enterprises in the Hotel and Gastronomy Industry

Stefan Bauer, Roya Amin Sobhani

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the 21st International Business Information Management Association Conference
Herausgeber*innen	Khalid S. Soliman
Erscheinungsort	Wien
Verlag	IBIMA Press
Seiten	841 - 848
ISBN (Print)	978-0-9860419-0-7
Publikationsstatus	Veröffentlicht - 1 Juli 2013

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title = "Exploratory Research on Social Media Marketing Usage in Small and Medium-sized Enterprises in the Hotel and Gastronomy Industry",

author = "Stefan Bauer and {Amin Sobhani}, Roya",

year = "2013",

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booktitle = "Proceedings of the 21st International Business Information Management Association Conference",

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Exploratory Research on Social Media Marketing Usage in Small and Medium-sized Enterprises in the Hotel and Gastronomy Industry. / Bauer, Stefan; Amin Sobhani, Roya.
Proceedings of the 21st International Business Information Management Association Conference. Hrsg. / Khalid S. Soliman. Wien: IBIMA Press, 2013. S. 841 - 848.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - Exploratory Research on Social Media Marketing Usage in Small and Medium-sized Enterprises in the Hotel and Gastronomy Industry

AU - Bauer, Stefan

AU - Amin Sobhani, Roya

PY - 2013/7/1

Y1 - 2013/7/1

M3 - Contribution to conference proceedings

SN - 978-0-9860419-0-7

SP - 841

EP - 848

BT - Proceedings of the 21st International Business Information Management Association Conference

A2 - Khalid S. Soliman, null

PB - IBIMA Press

CY - Wien

ER -