Exploring Customers Intention to Use Mobile Advertising Services

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	To be presented at:
Herausgeber*innen	16th Annual Frontiers in Service Conference
Erscheinungsort	San Francisco, USA
Publikationsstatus	Veröffentlicht - 1 Mai 2007

Andere Dateien und Links

Mobile 1:1 - Mobile TV
Dickinger, A. (Projektleitung)
1/02/06 → 1/07/07
Projekt: Forschungsförderung

@inproceedings{61c0070de3b34c08b0ab5eb95d8e7c65,

title = "Exploring Customers Intention to Use Mobile Advertising Services",

author = "Astrid Dickinger and Johanna Lengauer and Gregor Matjan",

year = "2007",

month = may,

day = "1",

language = "English",

editor = "\{16th Annual Frontiers in Service Conference\}",

booktitle = "To be presented at:",

}

TY - GEN

T1 - Exploring Customers Intention to Use Mobile Advertising Services

AU - Dickinger, Astrid

AU - Lengauer, Johanna

AU - Matjan, Gregor

PY - 2007/5/1

Y1 - 2007/5/1

UR - http://www.rhsmith.umd.edu/ces/frontiersconference.html

M3 - Contribution to conference proceedings

BT - To be presented at:

A2 - 16th Annual Frontiers in Service Conference, null

CY - San Francisco, USA

ER -