Exploring the Role of Family Firm Identity and Market Focus on the Heterogeneity of Family Business Branding Strategies

Isabel Botero, Dinah Isabel Spitzley, Maximilian Lude, Reinhard Prügl

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

Originalsprache	Englisch
Titel des Sammelwerks	The Palgrave Handbook of Heterogeneity among Family Firms
Herausgeber*innen	Esra Memili, Clay Dibrell
Erscheinungsort	Cham
Verlag	Palgrave Macmillan
Kapitel	33
Seiten	909-932
ISBN (elektronisch)	9783319776767
ISBN (Print)	9783319776750, 9783319776774
DOIs	https://doi.org/10.1007/978-3-319-77676-7_33
Publikationsstatus	Veröffentlicht - 2018
Extern publiziert	Ja

Zugriff auf Dokument

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title = "Exploring the Role of Family Firm Identity and Market Focus on the Heterogeneity of Family Business Branding Strategies",

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Exploring the Role of Family Firm Identity and Market Focus on the Heterogeneity of Family Business Branding Strategies. / Botero, Isabel; Spitzley, Dinah Isabel; Lude, Maximilian et al.
The Palgrave Handbook of Heterogeneity among Family Firms. Hrsg. / Esra Memili; Clay Dibrell. Cham: Palgrave Macmillan, 2018. S. 909-932.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

TY - CHAP

T1 - Exploring the Role of Family Firm Identity and Market Focus on the Heterogeneity of Family Business Branding Strategies

AU - Botero, Isabel

AU - Spitzley, Dinah Isabel

AU - Lude, Maximilian

AU - Prügl, Reinhard

PY - 2018

Y1 - 2018

UR - https://permalink.obvsg.at/wuw/AC15253629

U2 - 10.1007/978-3-319-77676-7_33

DO - 10.1007/978-3-319-77676-7_33

M3 - Chapter in edited volume

SN - 9783319776750

SN - 9783319776774

SP - 909

EP - 932

BT - The Palgrave Handbook of Heterogeneity among Family Firms

A2 - Memili, Esra

A2 - Dibrell, Clay

PB - Palgrave Macmillan

CY - Cham

ER -