@inbook{688f544c9f22461880b243eab24b1067,
title = "Exploring the Role of Family Firm Identity and Market Focus on the Heterogeneity of Family Business Branding Strategies",
author = "Isabel Botero and Spitzley, \{Dinah Isabel\} and Maximilian Lude and Reinhard Pr{\"u}gl",
year = "2018",
doi = "10.1007/978-3-319-77676-7\_33",
language = "English",
isbn = "9783319776750",
pages = "909--932",
editor = "Esra Memili and Clay Dibrell",
booktitle = "The Palgrave Handbook of Heterogeneity among Family Firms",
publisher = "Palgrave Macmillan",
}