Eye-tracking analysis as a complementary technique to psychometric scale analysis - The case of evaluating different answer formats

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	NeuroPsychoEconomcis 2010 Conference Proceedings
Herausgeber*innen	Flemming Hansen, Martin Reimann, Oliver Schilke
Erscheinungsort	München, Washington
Seiten	14
Publikationsstatus	Veröffentlicht - 1 Juni 2010

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title = "Eye-tracking analysis as a complementary technique to psychometric scale analysis - The case of evaluating different answer formats",

author = "Monika Koller and Thomas Salzberger and Christoph Himmer",

year = "2010",

month = jun,

day = "1",

language = "English",

pages = "14",

editor = "{Flemming Hansen, Martin Reimann, Oliver Schilke}",

booktitle = "NeuroPsychoEconomcis 2010 Conference Proceedings",

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Eye-tracking analysis as a complementary technique to psychometric scale analysis - The case of evaluating different answer formats. / Koller, Monika ; Salzberger, Thomas; Himmer, Christoph.
NeuroPsychoEconomcis 2010 Conference Proceedings. Hrsg. / Flemming Hansen, Martin Reimann, Oliver Schilke. München, Washington, 2010. S. 14.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - Eye-tracking analysis as a complementary technique to psychometric scale analysis - The case of evaluating different answer formats

AU - Koller, Monika

AU - Salzberger, Thomas

AU - Himmer, Christoph

PY - 2010/6/1

Y1 - 2010/6/1

M3 - Contribution to conference proceedings

SP - 14

BT - NeuroPsychoEconomcis 2010 Conference Proceedings

A2 - Flemming Hansen, Martin Reimann, Oliver Schilke, null

CY - München, Washington

ER -