Factors Affecting the Use of Export Marketing Research Information: An Application and Test of the Deshpande and Zaltman Path Model

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the TIMS Marketing Science Conference, St. Louis, Missouri, March 12-14 1993
Publikationsstatus	Veröffentlicht - 1993

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@inproceedings{991b341d3ed64efda6f6eab57d061183,

title = "Factors Affecting the Use of Export Marketing Research Information: An Application and Test of the Deshpande and Zaltman Path Model",

author = "Schlegelmilch, {Bodo B.}",

year = "1993",

language = "English",

booktitle = "Proceedings of the TIMS Marketing Science Conference, St. Louis, Missouri, March 12-14 1993",

}